Hello, I’m Edward van Grol - a Product and UX Designer with over eight years of experience creating thoughtful, user-centered solutions.

I currently work as a Senior Product Designer at the ABN AMRO app, where I help shape digital experiences that make everyday banking simpler, smarter, and more accessible.

I believe great design looks simple - but that simplicity is hard-earned. It comes from deep understanding, iteration, and the drive to create things that feel obvious only after you’ve used them.

With a background in Industrial Design (BSc) and Integrated Product Design (MSc) from TU Delft, I thrive on complex challenges where innovation meets strategy. My approach balances hands-on craftsmanship with a strategic mindset: I love building future contexts and positioning products and services that truly belong there.

I pay close attention to detail, but I also look at the bigger picture - how design can drive meaningful change across teams, brands, and users. If you’d like to explore how I think and work, check out my B&O Plus project for an example of innovation-driven design.

I’m always open to new collaborations and conversations — feel free to reach out here!