design the future of automotive sound
How will people behave in the car of the future? A car that drives itself (sometimes)? And how can sound influence that experience?
That was the topic of my Master Thesis. It all started with research. The automotive world changes, now, faster than ever. But how does a change like the self-driving car influence behavior and needs inside the car? How does that influence your needs from the sound system? Based on the VIP-approach and after talking with numerous stakeholders, I identified two important choices people have to make inside the car of the future. Those two choices mean four 'behavior types', which I all gave its own 'soundscape'.
After that, a revolutionary technology was found that is able to support every soundscape and a working prototype was built and tested with users. In the end, an appropriate product (B&O Plus) was designed and worked out regarding working principles, form, aesthetics, production and materials.
Client: Bang & Olufsen Automotive / Special thanks to prof. ir. M. van Dijk, dr. R. van Egmond and M. Venge / Date: August 2015 - August 2016 / Grade: 85/100 / Please note: this project is not affiliated with Bang & Olufsen and does not represent the future vision of the company.
